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No family should face funeral poverty in their darkest hour.

Across America, families are losing loved ones — and even the simplest burial or cremation costs are leaving them broke and in debt.

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Grief should bring people together, not push them into debt. Yet every day, families borrow, fundraise, or go without to afford a basic goodbye.

We’ve met families who’ve had to postpone services, sell cars, or launch crowdfunding pages just to say farewell. No one should have to survive both grief and final expense bills at the same time.

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This is funeral poverty — a silent crisis that robs dignity from the very moment that should honor it.

At TruFarewell, we believe this can change.

We exist to make the hardest conversations safe, compassionate, and empowering — so
every family can face loss with dignity, not debt.

This is not dignity. This is funeral poverty. It is preventable.

There’s a better way to say goodbye.

Every day, families lose someone they love, and even the most basic funeral expenses push them into financial hardship.

There’s a better way to say goodbye.

Peace of mind is possible — and it’s simpler than you think.

What if loss didn’t have to mean financial chaos?

Funeral poverty is preventable — and the solution is simpler than most people realize.

Compassionate planning and affordable final-expense coverage can protect families long before crisis strikes. TruFarewell makes it simple with a clear, trusted process.

Together, we make peace of mind possible — with clarity, dignity, and care.

Step 1.

Talk with a caring professional.

We listen first, because every family is different.

Step 2.

Apply in minutes.

No confusion, no pressure — just simple, clear steps.

Step 3.

Rest easy.

Your loved ones are protected, and your legacy is secure.

How TruFarewell Helps You

One act of compassion can change two futures.

In exclusive partnership with Senior Life Insurance Company — serving families nationwide since 1970.

Join the Movement to End Funeral Poverty.

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Trufarewell is mobilizing a nationwide movement of compassionate agents and partners to end funeral poverty — one family, one conversation at a time. Together, we protect loved ones, empower communities, and create lasting impact through purpose-driven work.

  • Serve Families. Earn Well. Build Legacy.
  • This is bigger than insurance.
  • This is dignity, love, and legacy.

This is bigger than insurance. This is dignity, love, and legacy.

Become
an Agent

Serve families with compassion. Build income that reflects your impact. Training, mentorship, and daily pay available.

Our Mission

Trufarewell exists to end funeral poverty by equipping a nationwide movement of compassionate agents — protecting families and building legacy through education, storytelling, and service.

Partner
With Us

Religious organizations, podcasts, and organizations welcome.

Help us educate families and restore dignity.

Our Vision

We see a future where no family faces funeral poverty — where dignity, love, and financial peace are within reach for all.

Join the movement to end funeral poverty.
Tell us how you’d like to get involved.

Ready to protect families or join the movement?

Get Started